Walk into a well-designed retail space, and you can feel it almost immediately. Your eyes know where to go. Certain products feel more important than others. You slow down in some areas, move quickly through others, and—often without realizing it—make purchasing decisions that feel intuitive rather than forced. That experience is not accidental. It is […]
How Retail Graphics Influence Customer Behavior Read More »
Most marketers associate Point of Purchase (POP) displays with impulse buys. Think candy bars at checkout, or last-minute add-ons or bonus features. But dismissing POP as small-dollar territory means missing its true potential. When strategically deployed, POP marketing becomes a powerful conversion tool for high-value purchases, from $15,000 kitchen renovations to $50,000 industrial equipment. For brands
How Point-of-Purchase Marketing Drives Big-Ticket Sales Read More »
Steve Roop doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one focused on using AI for internal efficiencies rather than outward content creation. The cautious approach mostly leverages AI in situations where it can perform a big task faster, or help wade
Trust Building: Navigating the Ethics of AI in Marketing Read More »
In the past, gifting was something of an afterthought. Think logo-laden swag in a basic box, delivered as simply as possible. Today, things have changed. Gifting is a key part of how companies connect with employees and clients alike. It’s a shift from the transactional to the truly meaningful, as strategic gifting can strengthen culture,
Beyond Swag: How Strategic Gifting Builds Culture and Loyalty Read More »
During TwitchCon 2023, the “Unleash Your Live” campaign from Logitech subsidiary Streamlabs became a rallying cry for the more than 200-plus million creators dedicated to building communities around their passions. Supported by a vibrant visual language set to champion inclusivity and position Streamlabs as driving the future of live streaming culture, the campaign aimed to
Brain Storm to Brand Storm: How to Execute Big Ideas That Stick Read More »
You’ve probably come across a commercial, brand collab, or branded social media post that has made you do a double-take. You might think, “They said WHAT?” and yet—you still remember it, don’t you? That’s the power of offbeat, quirky marketing, and that’s why more and more brands are turning to creative strategies and unusual voices
Offbeat Marketing: How a Sense of Fun Can Set Brands Apart Read More »
Think about the last time you were out driving. Did you notice any branded vehicles? Do you remember what they looked like or what they were advertising? For most people, the answer is “Yes.” Even in a world increasingly driven by digital content, out-of-home advertising remains important and relevant. Vehicle wraps are one of the
The Drive to Convert: Turning Brand Impressions into Customers with Vehicle Graphics Read More »
“I THINK ALL MARKETERS SHOULD FOCUS ON WHAT’S WORKING AND ASK THEMSELVES WHERE THEY ARE GENERATING THE MOST LEADS.”- JORDAN LINTZ, CMO, HIGHKEY ENTERPRISES Ali Krauss remembers working on a marketing campaign with a Benetrends Financial Inc.’s franchisor where they were spending thousands of dollars every month on Google Pay Per Click advertising. While the
Smart Money: Wise Budgeting Matters During Uncertainty Read More »
Brian Fitzpatrick remembers a time, not that long ago, where you had to wait a couple of weeks or months to figure out if a marketing campaign was working or not. The big indicator was whether your sales were up or down. Today, the indicators—whether response rates are working, where buyers are coming from, what
Chain Reactions: Great Ideas for Marketing Supply Read More »
When you walk into a physical location, the right signage can help ensure that you find what you’re looking for (and perhaps even find something unexpected!) and that you have a positive, seamless experience. No matter what the size, location, or layout of your location is, wayfinding signage should be a priority. It’s a great
Navigating Spaces: The Art of Wayfinding Signage Read More »
