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Blurred Lines: Sales 2.0 For B2B Firms

Ask Mark Friedman and he’ll spill the secret that’s not really a secret: Sales teams get most of the glory. As every marketer knows, when ...
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Priority Group Celebrates Carb Day 2026

It’s a summer tradition we always look forward to at Priority Group: our annual Carb Day open house event! As one of Indiana’s largest open ...
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Proof Points: Buyers Trust Evidence

The first time Michael Sebastian realized something had changed, it wasn’t in a pitch meeting or a campaign review. It was in the absence of ...
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Where Direct Mail Creates The Most Lift

Picture this: you’ve got a campaign firing on all cylinders. Email open rates are solid, digital ads are driving traffic, content is being downloaded. All ...
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Turn Your Fleet Into a Rolling Billboard

At any given moment, your brand may be sitting in traffic: parked outside a job site, idling at a stoplight, pulling into a customer’s driveway. ...
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From Vendor to Vanguard: Becoming Your Market’s Thought Partner

In the early months of the pandemic, Clinton Gorham found himself staring at a quiet inbox and an even quieter press schedule. Projects that once ...
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Combination Runs: Your Gamechanger for Coordination & Efficiency

It’s 2:07 a.m., and your launch plan is open in twelve different tabs. On the plus side, the messaging is dialed in, with a strong ...
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Print-First, Digital-Smart: Building Your 2026 Playbook

The physician had just been named one of the top surgeons in his field. Accolades were rolling in. Search traffic was climbing. Digital ads were ...
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how retail graphics influence customer behavior
Retail Graphics

How Retail Graphics Influence Customer Behavior

Walk into a well-designed retail space, and you can feel it almost immediately. Your eyes know where to go. Certain products feel more important than ...
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Your Space is Talking. What’s It Saying?

Walk into an Apple Store, and you don’t just see products. You step into a philosophy—an idea about how technology should feel in your hands ...
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How Point-of-Purchase Marketing Drives Big-Ticket Sales

Most marketers associate Point of Purchase (POP) displays with impulse buys. Think candy bars at checkout, or last-minute add-ons or bonus features. But dismissing POP ...
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Trust Building: Navigating the Ethics of AI in Marketing

Steve Roop doesn’t race to integrate artificial intelligence (AI)  into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one focused ...
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