General

Ask Mark Friedman and he’ll spill the secret that’s not really a secret: Sales teams get most of the glory. As every marketer knows, when the deal closes and the numbers hit, the spotlight always shines on the team generating the revenue. But in between the lines of those signed deals is the stark reality […]

It’s a summer tradition we always look forward to at Priority Group: our annual Carb Day open house event! As one of Indiana’s largest open house events, it’s always a fun day to celebrate our customers and our team, highlight all our capabilities, and just enjoy the kickoff to sunny season together. We always choose

The first time Michael Sebastian realized something had changed, it wasn’t in a pitch meeting or a campaign review. It was in the absence of both. A client reached out, ready to move forward. There was no request for a deck or drawn-out discovery process. No need to be convinced. “They’d already made the decision,”

Picture this: you’ve got a campaign firing on all cylinders. Email open rates are solid, digital ads are driving traffic, content is being downloaded. All signals indicate that prospects are clearly paying attention. And yet. Some of those engaged prospects are just… sitting there. They know the brand. They’ve shown interest. They haven’t moved. That

At any given moment, your brand may be sitting in traffic: parked outside a job site, idling at a stoplight, pulling into a customer’s driveway. And if it’s not strategically branded, it’s a missed opportunity that repeats itself every single day your vehicles are on the road. Vehicle wraps transform everyday transportation into mobile brand

In the early months of the pandemic, Clinton Gorham found himself staring at a quiet inbox and an even quieter press schedule. Projects that once flowed steadily — logos, brand refreshes, beautifully produced print — had suddenly stalled. Clients weren’t asking about paper stocks or finishes. They were asking bigger, heavier questions: How do we

It’s 2:07 a.m., and your launch plan is open in twelve different tabs. On the plus side, the messaging is dialed in, with a strong campaign theme. Now, sales is asking for tools, and leadership wants to see impact. And you’re staring at your to-do list: Teaser postcards A folded brochure Product spec cards Launch

The physician had just been named one of the top surgeons in his field. Accolades were rolling in. Search traffic was climbing. Digital ads were ready to go live. But before any of that launched, Matt Hudson and his team at Brass Advertising did something that felt almost counterintuitive in today’s marketing landscape — they

Walk into an Apple Store, and you don’t just see products. You step into a philosophy—an idea about how technology should feel in your hands and in your life. Visit a Patagonia shop, and you’re not just shopping for a jacket, but aligning yourself with a mission. And your favorite coffee spot? It’s about caffeine,

Most marketers associate Point of Purchase (POP) displays with impulse buys. Think candy bars at checkout, or last-minute add-ons or bonus features. But dismissing POP as small-dollar territory means missing its true potential. When strategically deployed, POP marketing becomes a powerful conversion tool for high-value purchases, from $15,000 kitchen renovations to $50,000 industrial equipment. For brands