If you’ve been thinking about wrapping your entire fleet of vehicles, there’s a lot of things you have to consider. Choosing to wrap a company car or two is a much easier decision that deciding to wrap a full fleet of vehicles. Wrapping 20, 50, or 100 vehicles is a big investment, but is it worth it? Do you need to wrap your full fleet? We’ll answer these questions and more, no bias, just facts. Let’s get started.
Full Fleet Wrapping
Deciding to wrap your full fleet can be a big initial investment, but might pay for itself with new business.
Now, with some fleet wrap companies, you can get reduced pricing depending on the amount of vehicles you need wrapped. Keep that in mind, but overall, a lot of money gets used to wrap a full fleet but it should be viewed as an investment.
Once your fleet is wrapped, those vehicles are going to be on the roads and they’re going to be attracting “eyeballs.” A fleet vehicle wrap is going to attract attention, the more vehicles you wrap, the more reach those advertisements are going to get.
When you go from 0 to 10 wrapped vehicles, you may start to see a lot of new volume coming in to your business. We worked with a company a few weeks ago and wrapped a fleet of 14 vehicles. Before that, they didn’t have one single vehicle wrapped. The first seven days produced an increase of 650 percent in phone calls! The last time we checked up with them, they’ve already added over $300K in new business.
Let’s take a closer look at the benefits.
Professional Appearance
When all your company fleet vehicles are wrapped, it gives you a professional look. When designing custom vehicle wraps for your fleet, it is important to let potential customers that they are dealing with a professional company. The best way to do this is to create a vinyl vehicle wrap that is clean and straightforward, allowing for customers to get all the right information about your business in a matter of seconds. A professional fleet wrap is often the most effective vehicle wrap you can get.
Brand Recognition
One of the greatest advantages of wrapping an entire fleet is its ability to enhance brand recognition for the company. This is due to the fact that whenever one of the vehicles is on the road, numerous individuals will be exposed to the company’s brand.
Custom wrapped vehicles are a great branding tool for your company, it can directly impact your sales and drive in new business. Whether you own a small or large business, wrapping your entire fleet of vehicles is a smart marketing strategy that is both impactful and cost-effective. It allows you to reach a wider audience and make a lasting impression.
Maximizing Your Reach
When you fleet vehicles are on the road, you’re getting your brand, message, and service out to the public. Studies have shown that seeing a familiar advertisement over and over again positively influences the likelihood of those potential customers calling your business when they need your service. Anytime your fleet vehicles are on the road, it can help you grow your reach.
Protecting Your Fleet Vehicles
While wrapping your fleet can effectively promote your business, it also serves to safeguard your company’s assets. Vinyl vehicle wraps, meticulously engineered, provide a protective shield for vehicle paint, shielding against chips, scratches, UV damage, and weather exposure. Moreover, they can be effortlessly removed without causing any harm to the original paint.
In Closing
Wrapping your fleet vehicles is an investment, but it’s one that can positively impact your company every time your vehicles hit the road. If your vehicles are already on the road, why not take advantage of the advertisement opportunities it can bring?
If you have a fleet of vehicles and you’re looking to grow your business, this is one of the most effective marketing strategies you can invest in. Full fleet wrapping will allow you to be in front of the biggest audience possible.