The campaign is one that Mike Flanagan says best represents the way marketers can successfully marry the worlds of print and digital. When a leading walk-in tub company was looking for a way to market its product, executives sat down with Flanagan and his ETW Digital team to brainstorm ideas. Selling the installation of the […]
Mixing It Up: Integrating Print and Digital for Successful Campaigns Read More »
At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. POSTAL PROMOTIONS One easy way to save money on direct mail is by taking advantage of postal promotions. Annually announced by the U.S. Postal
7 Things We’re Talking About Read More »
For clients, tradeshows are often about visiting as many booths as possible in a short time; for companies, it’s all about capturing attention and standing out from the crowd. However, even the most energetic attendees will appreciate a place to take a break for a few minutes. By creating a “lounge in our booth” vibe,
Tradeshow Booth Refresh Read More »
One of the first things you see when you get a swag box or corporate gift is the package itself. Those elements are your first chance to make a great impression on your audience. Shifting from plain packaging to a creative presentation is an important first step to build an emotional connection with your audience.
Make a Statement: Customized Packaging and Tags Read More »
Banners are one of the most popular types of branded graphics, and with good reason – they make a huge impression, quite literally! These large-scale graphics offer you the opportunity to take up visual space, capture audience attention, and earn a ton of brand impressions from a single, static piece. Before you begin, there are
What to Ask Before Buying a Banner Read More »
Creating a standout tradeshow booth isn’t just about bringing the right materials. It’s also about figuring out how to stand out from the crowd. How can you turn a basic booth into an exceptional experience? Try one of these five ideas! 1. Make It Interactive A table of brochures, pens, and coasters is fine,
Five Ways to Make Your Tradeshow Booth More of an Experience Read More »
BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. To get some human insight, Abergel wanted to know what people on the street thought of tactile embellishments. Not people who knew printing, marketing or even design, but regular people
I Write in Cursive Read More »
