At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. SWAG BOXES Do you remember how much fun it was (and still is!) to unwrap a gift for your birthday when you were a …
For clients, tradeshows are often about visiting as many booths as possible in a short time; for companies, it’s all about capturing attention and standing out from the crowd. However, even the most energetic attendees will appreciate a place to take a break for a few minutes. By creating a “lounge in our booth” vibe, …
One of the first things you see when you get a swag box or corporate gift is the package itself. Those elements are your first chance to make a great impression on your audience. Shifting from plain packaging to a creative presentation is an important first step to build an emotional connection with your audience. …
Banners are one of the most popular types of branded graphics, and with good reason – they make a huge impression, quite literally! These large-scale graphics offer you the opportunity to take up visual space, capture audience attention, and earn a ton of brand impressions from a single, static piece. Before you begin, there are …
Creating a standout tradeshow booth isn’t just about bringing the right materials. It’s also about figuring out how to stand out from the crowd. How can you turn a basic booth into an exceptional experience? Try one of these five ideas! 1. Make It Interactive A table of brochures, pens, and coasters is fine, …
Five Ways to Make Your Tradeshow Booth More of an Experience Read More »
BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. To get some human insight, Abergel wanted to know what people on the street thought of tactile embellishments. Not people who knew printing, marketing or even design, but regular people …
