The Marketing Benefits of Vehicle Wraps

If you’ve been on the road at all lately, chances are you’ve seen a vehicle wrap – or several. These colorful, bold marketing graphics turn company cars, trucks, trailers, and vans into mobile advertising. You might never have thought about incorporating vehicle wraps into your brand’s marketing strategy, but once you do, you’ll never go back!

A vehicle wrap can come in any number of varieties. At Priority Graphics, we offer everything from small, temporary decals to full vehicle wraps covering every inch of the surface; from single vehicle wraps to wrapping an entire fleet. Each unique wrap is designed to showcase the best of your brand, whether it’s through eye-catching, large-scale visuals, a simple logo, contact information, a spotlight on a promotion, and much more.

With Priority Graphics, the vehicle wrap possibilities are truly endless.

So what are the benefits of a vehicle wrap? You just might be surprised. Study after study has found that this marketing technique makes a huge impression while being incredibly cost-efficient:

  • According to the American Trucking Association, vehicles get an average of 101 advertising impressions per mile, and a typical wrapped trailer earns 10 million impressions per year.
  • One study by 3M found that vehicle marketing results in 97% message recall, compared with just 19% for stationary signage.
  • 3M’s study also found that the average branded vehicle produces approximately 30,000 advertising impressions every day. Meanwhile, Americans drive an average of 159 miles per week – and 64% report noticing vehicle graphics along their commutes.
  • According to OAAA and 3M, vehicle wraps and fleet graphics cost, respectively, $0.77 and $0.48 per 1,000 advertising impressions. In contrast, TV ads cost $23.70 for the same number of impressions, magazine ads cost $21.46, and basic outdoor ads cost $3.56.

In short: there are a ton of opportunities available for vehicle wraps, and they’ll give you the most bang for your buck. Whether you’re looking for a permanent solution or a temporary change to spruce up your vehicle fleet or draw attention to a specific promotion, a vehicle wrap from Priority Graphics can offer you all the options you’re been looking for.

Why wait? Talk to your Priority Graphics team today and find out how we can create the eye-catching vehicle wraps that will make your brand the most memorable in the market.

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